Enjoy listening to this Farmer Podcast Club episode.
On this episode of the Growing for Market Podcast, Megan Neubauer of Pure Land Farm in McKinney, Texas, discusses how to make pick-your-own more profitable than other markets.
Released July 9, 2024
From the show notes: “Pick-your-own is an underused marketing channel for local vegetable and flower farms, one that could be transformative if implemented on anywhere near the scale of farmers markets or CSAs. Megan Neubauer of Pure Land Farm in McKinney, Texas, shares how she made PYO more profitable and efficient. She used these experiences to write the book, Pick-Your-Own Farming: Free Yourself from Farmers Markets and Join the Agritourism Revolution.
Learn how to handle “customer blight,” the benefits of charging admission, and selecting the best PYO crops. Discover how PYO can potentially double or triple earnings compared to farmers markets within just eight weeks.”
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