Marketing

Are your summers filled with endless to-do lists, leaving little time for marketing, let alone content creation? Join Chelsea Finn of Hunter Finn Creative Co. as she shows you how to develop a content strategy that fits your farming schedule. Discover how to capture quality content throughout the growing season to build a campaign for

Join Kendall Ballantine, the founder of Marketing for Farmers and Central Park Farms to learn about how to market your new farm business. What’s the best marketing channel for your farm? Weekly CSA boxes, farmers’ markets, online sales, events or all of the above and more? Join this webinar to learn about the marketing channels

Join Darcy Smith, YA’s B.C. Land Matching Program Manager, to learn about the nuts and bolts of land access in B.C. Got Land? Want Land? This webinar will walk you through the A to Z of finding land or a farmer and developing a land sharing relationship.  Learn about leasing in B.C., legal considerations, and

SHE SELLS SEASHELLS BY THE SEASHORE. WHERE DO YOU SELL YOURS? Every new farmer is faced with the question: Where will I sell my products? There are many different sales models to consider – here, we offer wisdom from veteran farmers across B.C. on how to determine what kind of marketing approach might work best

Thank you to Underground Alchemy, Albany, NY for providing the sample text that this post is based on.  Sliding scale payment is a tool for building economic justice, and it requires your active participation and reflection. The core principle is to provide a price range that makes an event more broadly accessible to people with

Have you outgrown the farmers’ market? Can you produce more than you can sell direct to customers? Are you ready to branch out to retailers? Here are some tips and tricks from retailers and producers to help assess your readiness and provide some considerations when it comes to moving your product beyond the market. Flexible

Are you an enterprising farmer or food producer looking for more ways to sell your locally-made products online, to your community and beyond? Read on! In other blog posts, we cover general ecommerce tricks, tips and tools and small farm software tools for farmers and food producers. These resources are helpful for anyone in and

Photo credit: Sole Food Street Farms Successful customer relationships are at the heart of successful businesses. Informing customers and nurturing these relationships during the transition period (and before!) is crucial for a smooth transfer.  Many farms sell their products through a variety of sales channels. Indirect sales occur when sales are Business-to-Business (B2B), and the

Give your progressive food business a leg up with Feeding Growth! This series of five workshops provides practical tips for progressive retail and packaged goods companies to reach and maintain success. Each workshop follows the Feeding Growth recipe: personable and caring food industry mentors share advice; participants engage in hands-on exercises; and the helpful community

Software Tools for Small Farms This article was originally written by Chris Bodnar, and was published in COABC’s BC Organic Grower, Volume 16, Number 3, Summer, 2013. It has since been expanded and updated by YA staff.  Find more farm business resources on our FARM BUSINESS TOOLS PAGE Many organic farms have a special binder. The