FEB 21, 2024: ONLINE – How to Market a New Farm with Kendall Ballantine

Join Kendall Ballantine, the founder of Marketing for Farmers and Central Park Farms to learn about how to market your new farm business.

What’s the best marketing channel for your farm? Weekly CSA boxes, farmers’ markets, online sales, events or all of the above and more? Join this webinar to learn about the marketing channels available to entrant (and seasoned) farmers. You will learn about the pros and cons of each marketing channel, and develop the skills to identify which marketing channel(s) will best meet the needs of your farm and your customer base. We will share tips, tricks and strategies for marketing your farm and its products through startup and beyond.

This webinar is geared towards farmers who are in the planning stages or first few seasons of starting their farm business. Bring your questions!

Date: Wednesday, February 21, 2024  |  7-8:30 PM PST

Location: Online on Indigenous territories across what is today known as B.C. Join us from the comfort of your couch, office, tractor, compost heap – wherever you find yourself able to tune in!

REGISTER: Please RSVP on Eventbrite.

About Kendall:

At the age of 27, Kendall ditched the power suits of her corporate career, as Director of Operations in grocery supply chain, for a life in gumboots on the farm when she opened her business Central Park Farms. Fast forward, and eight years later Central Park Farms employs a small team and is a growing direct-to-consumer producer of beef, pork, and chicken supplying the Metro Vancouver market. Having won ‘Farmers Market Vendor of the Year’ from the BC Association of Farmers Markets and the ‘Under 40 Entrepreneur of the Year’ award from the Greater Langley Chamber of Commerce, Kendall’s passion is in helping other farmers and food producers gain the tools to grow their businesses for long-term success.

2024 ONLINE LAND ACCESS EVENTS

We are offering a series of online land access workshops this winter, covering everything from Indigenous food sovereignty to land sharing and leases to marketing for farmers. Make sure you’re signed up for our newsletter so you don’t miss future workshops!

• Jan 31, 2024: ONLINE  – Indigenous Food Sovereignty Panel – Land Back & Land Access – 6-8 PST
• Feb 7, 2024: ONLINE – Land Leasing 101 – 7-8:30 PST
• Feb 28, 2024: ONLINE – Land Sharing Negotiation Dos and Don’ts – 7-8:30 PST

Questions about this event, or about the B.C. Land Matching Program? Reach out to our BCLMP Coordinator, Kat, at bclmp@youngagrarians.org.

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STAY IN TOUCH

• Not able to join this event? Visit our Events Page for other events in your community and online!
• Join one of our regional Facebook groups to stay up to date with all events in the region.
• Sign up for our e-newsletter to get events and opportunities for your region delivered straight to your inbox.
• We welcome cancellations at any time – you can do so through Eventbrite, through the link in your registration confirmation email, or by contacting bclmp@youngagrarians.org. Please let us know if you aren’t able to attend.

If you are interested in hosting an event at your farm and bringing together the farming community in your area, please reach out to bclmp@youngagrarians.org with your idea!

GOT LAND? WANT LAND? 

Through the B.C. Land Matching Program, Young Agrarians offers support to farmers looking for land for their farm business, and landholders looking for farmers to farm their land. We’ve made more than 300 matches on over 11,839 acres to date!

Are you on the Young Agrarians UMAP? List your land or future farm dream today! You just might find a farmer who can turn your vacant field into a productive farm, or a landholder who has the ideal piece of land for you!

For more info about our land access resources, visit the YA Land page!

The B.C. Land Matching Program is funded by the Government of Canada and the Province of British Columbia under the Sustainable Canadian Agricultural Partnership, a federal-provincial-territorial initiative, with additional support from Columbia Basin Trust, Bullitt Foundation, Cowichan Valley Regional District, and the Real Estate Foundation of BC.