Tag Archives: marketing

How to Choose Your Farm Marketing Channels: A Discussion with Established Farmers

Posted by Andrew Adams on December 20, 2023

SHE SELLS SEASHELLS BY THE SEASHORE. WHERE DO YOU SELL YOURS? Every new farmer is faced with the question: Where will I sell my products? There are many different sales models to consider – here, we offer wisdom from veteran farmers across B.C. on how to determine what kind of marketing approach might work best for you. Farmer, Know Thyself: matching your marketing strategy to your lifestyle Knowing who you are as a person, what you can handle and where your values sit is imperative to choosing your marketing channel. Our number one tip: getting hands-on farm experience and seeing … Continue reading How to Choose Your Farm Marketing Channels: A Discussion with Established Farmers →

Customer Relationships During Farm Transition

Posted by Hailey Troock on October 06, 2020

Photo credit: Sole Food Street Farms Successful customer relationships are at the heart of successful businesses. Informing customers and nurturing these relationships during the transition period (and before!) is crucial for a smooth transfer.  Many farms sell their products through a variety of sales channels. Indirect sales occur when sales are Business-to-Business (B2B), and the customer is a buyer from a store or distributor, rather than the end consumer. Direct sales channels occur when a farm is selling directly to the person who consumes the products (B2C), and may include Farmers’ Markets, CSAs, farmgate and online sales.  Your approach to … Continue reading Customer Relationships During Farm Transition →

MAY 7: WEBINAR – Selling Food in Alberta? Know the Regulations!

Posted by Dana Penrice on April 27, 2020

Photo by Kelly Neil on Unsplash When: Thurs, May 7, 2020 2:00 PM – 3:00 PM MST Where: Online Webinar (Register here) What: f you are new to or considering selling food in Alberta, join Eileen Kotowich and Karen Goad for a quick review of the regulations you need to know before selling food in Alberta. Know that different regulations apply to different market channels and different types of food. Understand the regulatory agency roles, build your industry network and learn where to get more information. This webinar is being put on in conjunction with the Chinook Applied Research Association (CARA). … Continue reading MAY 7: WEBINAR – Selling Food in Alberta? Know the Regulations! →

MAY 5: WEBINAR – Alberta Local Food Market Channels – an Overview

Posted by Dana Penrice on April 27, 2020

When: Tue, May 5, 2020 2:00 PM – 3:00 PM MST Where: Online Webinar (Register here) What: This webinar is for producers who are considering selling food in Alberta. Eileen Kotowich, farmers’ market specialist and Karen Goad, farm direct marketing specialist with Alberta Agriculture and Forestry will discuss the scope of the local food opportunity in Alberta and market strategies for selling food products direct to consumers. We will explore the advantages and challenges of common market channel options including farmers’ market and farm gate sales, online, foodservice, retail and more. This webinar is being put on in conjunction with the … Continue reading MAY 5: WEBINAR – Alberta Local Food Market Channels – an Overview →

DIY Website Toolkit for Farmers & Food Producers: Ecommerce Tricks, Tips & Tools!

Posted by Hailey Troock on April 21, 2020 4 Comments

young agrarians, ecommerce, websites, farmers

20 minute read Are you looking to move your business online, transition from what you’re currently using, or integrate Point of Sale with your online sales for your farm or food business? This article will provide a toolkit for farmers and food producers who would like to build or manage their own online business, or be better equipped to work with a web or marketing professional. Consultants and agencies can be hired to build your site for you or customize certain aspects of plug-and-play software or standard theme designs. Marketing professionals can help you build out an amazing plan and … Continue reading DIY Website Toolkit for Farmers & Food Producers: Ecommerce Tricks, Tips & Tools! →

Farmer Podcast Club: Provenance Matters – Kristin Kiesel, UC Davis

Posted by Lilli Klamke on December 17, 2019

Enjoy listening to your weekly Farmer Podcast Club episode. Provenance Matters – Kristin Kiesel, UC Davis- Farm To Table Talk Released Nov 15, 2019 The growing local food movement is connecting consumers with how, where, and by whom their food is produced. “Yet small farmers and food businesses struggle to sell their goods to local buyers at profit-generating prices.”  A study from UC Davis argues that authentic regional brands rather than labels defined by the proximity of production can capture complex consumer values, support farming communities, and attract new food entrepreneurs. Dr. Kristin Kiesel is a UC Davis Professor who … Continue reading Farmer Podcast Club: Provenance Matters – Kristin Kiesel, UC Davis →

New Farmers: Here’s What You Need to Know About Organic Marketing in BC

Posted by Michalina Hunter on July 26, 2019

Have you checked your website and packaging to ensure it’s aligned with the new Organic Certification Regulation? A new Organic Certification Regulation came into effect in BC on September 1, 2018. The term “organic” is now a protected label within BC.  This means producers and processors must have organic certification from an accredited certification body if they want to make any sort of organic claim on a product, including “grown following organic principles”, or “made with organic ingredients”. Claims such as “uncertified organic” or “more than organic” are not permitted. Greater clarity around what organic means is something consumers in … Continue reading New Farmers: Here’s What You Need to Know About Organic Marketing in BC →

Marketing for Hippies – Peace River & Demmitt, AB

Posted by Dana Penrice on November 01, 2018

Young Agrarians Alberta is excited to be partnering with the Berwyn Legion, Demmitt Cultural Society, and the County of Grande Prairie to bring: Marketing for Hippies 101: How to Grow Your Green, Local and Holistic Business to the Peace Country! Marketing can feel good. That’s the premise of this workshop. Learn the marketing secret of North America’s most successful green, holistic, community-minded entrepreneurs! This is a pay-what-you-can, day-long, content-rich, roll-up-your-sleeves, nuts and bolts workshop. It’s all about how you can grow your business and attract all of the right kinds of clients (without ever sacrificing your integrity or spending a … Continue reading Marketing for Hippies – Peace River & Demmitt, AB →

November 8: VERNON, BC – Growing Your Farm Business Workshop

Posted by Moss Dance on October 11, 2016

farm business

Join us for a full day workshop and start growing your farm business from the ground up!  Learn about growing into better marketing, human resources and loans for your farm with Clint Ellison and Rob Short. This workshop is delivered in partnership with Community Futures North Okanagan Details NOVEMBER 8, 9 AM – 4 PM Community Futures Vernon – 3105 33 St –  3rd Floor Community Boardroom COST: $20 REGISTRATION: click here Agenda Clint Ellison, AGRI 9:00 AM – 12:00PM business strategy marketing strategy production economics human resources financial management social responsibility succession planning business structure risk management * In addition, explore possible definitions … Continue reading November 8: VERNON, BC – Growing Your Farm Business Workshop →