Tag Archives: customers

Customer Relationships During Farm Transition

Posted by Hailey Troock on October 06, 2020

Photo credit: Sole Food Street Farms Successful customer relationships are at the heart of successful businesses. Informing customers and nurturing these relationships during the transition period (and before!) is crucial for a smooth transfer.  Many farms sell their products through a variety of sales channels. Indirect sales occur when sales are Business-to-Business (B2B), and the customer is a buyer from a store or distributor, rather than the end consumer. Direct sales channels occur when a farm is selling directly to the person who consumes the products (B2C), and may include Farmers’ Markets, CSAs, farmgate and online sales.  Your approach to … Continue reading Customer Relationships During Farm Transition