Farmer Podcast Club: Provenance Matters – Kristin Kiesel, UC Davis

Posted by Lilli Klamke on December 17, 2019

Enjoy listening to your weekly Farmer Podcast Club episode.

Provenance Matters – Kristin Kiesel, UC Davis- Farm To Table Talk

Released Nov 15, 2019

The growing local food movement is connecting consumers with how, where, and by whom their food is produced. “Yet small farmers and food businesses struggle to sell their goods to local buyers at profit-generating prices.”  A study from UC Davis argues that authentic regional brands rather than labels defined by the proximity of production can capture complex consumer values, support farming communities, and attract new food entrepreneurs. Dr. Kristin Kiesel is a UC Davis Professor who co-authored “New Marketing Opportunities for Local Food Producers” and joins our podcast for table talk about what marketing ‘Provenance’ means to consumers, retailers, restaurants and farmers.

Listen to the full episode:

Provenance Matters – Kristin Kiesel, UC Davis


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